Figma Introduces AI Features for Design & Prototyping

Figma has announced a suite of new AI-powered features designed to help designers work more efficiently and creatively. Figma AI aims to streamline design tasks, boost creative workflows, and unlock new possibilities in design and prototyping.

• AI-enhanced search: Figma is introducing Visual Search and improved Asset Search powered by AI.
• Content generation: AI-powered text and image generation tools allow designers to populate designs with realistic content.
• Interactive prototyping: The "Make Prototype" feature quickly turns static mocks into interactive prototypes.
• Layer naming: The "Rename Layers" feature automatically names layers with contextual titles.
• UI generation: The "Make Designs" feature generates UI layouts and components based on text prompts.

AI-Powered Visual & Asset Search

Figma's new Visual Search and Asset Search capabilities are designed to help designers quickly find and reuse designs and components.

• Visual Search: Designers can upload an image, select an area on their canvas, or enter a text query to find visually similar designs.
• Enhanced Asset Search: AI understands the semantic meaning of search queries, returning relevant components even if the search terms don't exactly match their names.

Streamlining Design Tasks with AI

Figma AI offers a collection of tools to automate common design tasks, saving designers time and effort.

• Translate, shorten, or rewrite text: AI-powered text tools simplify copy iteration.
• Background removal: Instantly isolate subjects in images without leaving Figma.
• Quick-click prototyping: Rapidly turn static designs into interactive prototypes.
• Automatic layer renaming: Keep files organized and developer-ready with automatic layer naming.

Generative AI for UI Design

Figma AI provides tools for generating UI layouts and components, helping designers explore various design directions and kickstart projects.

• Make Designs: Generate UI layouts and component options from text prompts.
• Design system integration: The feature will leverage design systems like Google's Material 3 kit for generating tailored UI.

Figma AI: A New Era of Design

Figma's commitment to AI-powered design tools is focused on solving real pain points and unlocking creative possibilities. These features are designed to help designers work more efficiently, creatively, and intuitively.

Data Privacy and Protection

Figma is committed to protecting user data privacy. The generative AI features are trained on third-party models and do not use private Figma files or customer data.

• Control over data sharing: Admins have control over whether their team's content data is used for training AI models.
• Optional participation: Participation in AI content training is not required to use Figma or its AI features.
• De-identification and redaction: Figma de-identifies content and redacts sensitive information during model training.

Figma's Approach to AI Model Training

Figma is committed to developing AI models that understand design concepts and Figma's internal formats. To achieve this, the company is using public, free Community files to fine-tune models.

• Team-level setting: Admins can control customer content sharing for AI training.
• Default settings: Starter and Professional plans are opted in by default, while Organization and Enterprise plans are opted out by default.
• Usage data: Figma uses aggregated and de-identified usage data to improve its AI models, while protecting user privacy.
• Community files: Generative models will not be trained on paid Community files, and a transparent approach to attribution for Community files is being developed.

Looking Ahead: AI as a Creative Partner

Figma envisions a future where AI becomes an integral part of the creative process, empowering designers with new tools and possibilities.