InMobi's $100 Million AI Push: Fueling Growth and Acquisitions

InMobi, a prominent player in the mobile advertising network software landscape, has secured a substantial investment of USD 100 million in debt financing. This funding infusion comes from MARS Growth Capital, a joint venture established by MUFG and Liquidity Group.

AI at the Core: Driving InMobi's Future

InMobi's strategic decision to utilize this investment for AI development underscores the company's commitment to leveraging the transformative power of artificial intelligence. This capital will be instrumental in accelerating InMobi's AI initiatives and exploring potential acquisitions in the rapidly evolving AI technology sector.

• The funding will propel InMobi's existing AI-powered solutions, including its content discovery platform, Glance, and InMobi Advertising.
• InMobi aims to further solidify its position in the tech landscape by strategically acquiring companies that align with its AI vision.

InMobi's Two Core Businesses: Glance and InMobi Advertising

InMobi operates through two core businesses: Glance, a content discovery platform, and InMobi Advertising, a data-driven media solution provider.

• Glance, powered by AI, delivers personalized content directly to users' smartphones, enhancing user interaction and engagement.
• InMobi Advertising leverages AI to provide brands with impactful media solutions, enabling them to connect effectively with their target audiences.

Global Reach and Expansion: InMobi's Footprint

InMobi's reach extends across 165 countries, empowering businesses to drive user acquisition and engagement across mobile platforms. With its headquarters in Singapore, the company also has a significant presence in San Francisco and operates globally.

Leadership Perspectives: Naveen Tewari, CEO of InMobi

Naveen Tewari, CEO of InMobi, emphasized the crucial role of AI in both InMobi's consumer and enterprise businesses. He highlighted the company's focus on utilizing AI to power innovative lock screen experiences and enhance the performance of InMobi Advertising platforms.

• Tewari expressed InMobi's vision to "reimagine how ads can be made truly native by driving superior engagement and outcomes for consumers, advertisers, and publishers."

MARS Growth Capital's Enthusiasm: Fueling InMobi's AI-Led Growth

Ron Daniel, Co-founder of Liquidity Group and CEO of MARS Growth, expressed his enthusiasm about the partnership, stating that the financing will propel InMobi's AI-driven growth to new heights.

• Navas Ebin, Head of APAC at MARS Growth Capital, noted that InMobi is well-positioned to capitalize on AI's potential in the consumer and advertising technology space.