ProdAct Conference: Exploring the Tomorrow of Digital Products with AI

The ProdAct Conference - Tomorrow of Digital Products, a conference focused on the future of digital products, is set to take place on September 8th at the Radisson Blu Iveria hotel. The event will feature a diverse range of speakers from the international and Georgian tech scene, including mentors from the Digital Industry Academy.

Leveraging AI for Product Management

One of the key themes of the conference is the integration of AI in product management. Anna Gorozia, a Product Manager at Test IO, will delve into how product managers can leverage AI tools to enhance their productivity and accelerate decision-making. Her presentation will cover:

• Utilizing AI tools for various stages of product development.
• Overcoming challenges associated with AI implementation.
• Understanding the benefits of AI in product management.

Design Driven Product Development

The conference will also highlight the importance of design in shaping digital products. Temo Baratasvili, a Mobile Banking App Designer at Bank of Georgia, will discuss the concept of Design Driven Product Development. His presentation will explore:

• The advantages of a design-driven approach.
• The differences between design-driven development and other methodologies.
• Real-world case studies illustrating the power of design.

Marketing Solutions with AI

For those interested in digital marketing, the conference will feature a session on AI-powered marketing solutions. Elene Bibileishvili, CEO of Ad Summit, will introduce Hapttic, a data-driven marketing platform that leverages AI to optimize marketing strategies. Her presentation will cover:

• An overview of Hapttic's functionalities and its significance in MarTech.
• Case studies demonstrating how Hapttic empowers brands to achieve success.
• The role of Social Listening Tools in data-driven marketing.

AI in App Marketing

Nika Zhgeria, an App Marketer at App Radar, will share insights on app marketing and the role of AI in user acquisition. His presentation will focus on:

• Essential steps for effective app marketing.
• Utilizing Apple Search Ads (ASA) to optimize app visibility.
• Leveraging AI-powered tools for data analysis and decision-making.

Tech Recruitment: Finding the Right Talent for Digital Products

Diana Beriashvili, a Tech Talent Acquisition Manager at DataArt, will address the challenges of finding and hiring the right talent for digital product teams. Her presentation will cover:

• Strategies for identifying and attracting top talent.
• Setting clear expectations and defining the right requirements for new hires.
• Tips for making informed recruitment decisions.

Workshops and Networking Opportunities

Beyond the speaker sessions, the ProdAct Conference will offer a series of workshops, providing participants with practical hands-on learning experiences. Participants will also have ample opportunities to network with fellow professionals in the digital industry. Tickets for the event can be purchased through the link provided in the article.

Embracing the Digital Industry's Future with AI

The ProdAct Conference serves as a valuable platform for professionals in the digital industry to stay ahead of the curve and explore the latest advancements in AI, design, and digital product development. By bringing together experts from various fields, the event fosters collaboration and knowledge sharing, paving the way for innovation in the ever-evolving digital landscape.