Moxie: Empowering Nurses to Open Aesthetic Medspas

Moxie is a startup that aims to simplify the process of opening an aesthetic medspa for nurses. The company provides a comprehensive suite of tools and resources, including billing software, marketing services, and discounted supplies, to help nurses launch and grow their businesses.

• Moxie has just secured $10 million in Series B funding, led by Lachy Groom and SignalFire.
• This investment comes just a year after Moxie raised $15.7 million in Series A funding, valuing the startup at nearly triple its previous valuation.

The Rise of Aesthetic Medspas

Aesthetic medspas, which offer minimally invasive treatments like Botox and laser treatments, have seen a surge in popularity. As most states require registered nurses to administer these procedures, the growing industry has attracted healthcare professionals seeking a change from traditional hospital settings.

• Moxie's founder, Dan Friedman, saw an opportunity to help nurses enter the aesthetic medspas market with a "business-in-a-box" solution.
• Moxie offers a streamlined and cost-effective approach to opening and managing a medspa, making it significantly easier than starting from scratch.

Moxie's "Business-in-a-Box" Solution

Moxie provides nurses with everything they need to launch their own successful aesthetic medspas, including:

• Billing software and marketing tools
• Discounted supplies through bulk partnerships with major suppliers
• Compliance tools to ensure adherence to state regulations
• Integrated "buy now, pay later" options to make treatments more accessible

A Focus on Business Support

Moxie not only helps nurses set up their medspas, but also provides ongoing support to help them succeed in the long term.

• Moxie offers success coaches who provide guidance on business growth and development.
• The company operates on a revenue-sharing model, taking a percentage of their clients' total sales, similar to a franchise model.
• Moxie emphasizes that its clients retain their own branding and autonomy, focusing on building their individual businesses.

Competing in the Aesthetic Medspa Landscape

While other VC-backed companies offer similar services in the aesthetic medspa space, Moxie differentiates itself by focusing on empowering individual nurses to build their own practices.

• Moxie sees itself as a partner to nurses, providing the tools and support they need to thrive in the increasingly competitive medspas market.

The Future of Aesthetic Treatments and Moxie

With the aesthetic treatments industry booming, Moxie is well-positioned to capitalize on the growing demand. By offering a comprehensive and accessible platform for nurses, Moxie is helping to democratize access to high-quality aesthetic treatments and empower healthcare professionals to build successful careers in the industry.

• Moxie's focus on providing a "business-in-a-box" solution coupled with ongoing support sets it apart from competitors and creates a unique value proposition for nurses entering the medspas market.

A Key Player in the Aesthetic Healthcare Industry

Moxie's success underscores the growing demand for aesthetic treatments and the need for innovative solutions to support nurses and other healthcare professionals seeking to enter the medspas industry. As the market continues to expand, Moxie is poised to play a key role in shaping the future of aesthetic healthcare, empowering nurses and making high-quality treatments more accessible to a broader audience.

• With its continued growth and strong investor backing, Moxie is well-positioned to become a leading provider of services and support for nurses looking to launch their own aesthetic medspas.