The Attention Economy in Digital Advertising

In the digital landscape, advertisers face a constant challenge - capturing consumer attention in a crowded marketplace. This has created an "attention economy" where brands compete fiercely for user engagement.

• Targeted marketing has emerged as a strategy to combat the attention economy, aiming to reach specific demographics with relevant ads.
• However, the rise of "click farms" has made traditional online advertising less measurable and more expensive, as fake clicks inflate ad costs.

Sports Fans: A Hard-to-Reach Audience

Reaching sports fans through targeted advertising presents unique difficulties. Traditional methods like television broadcasts are expensive and difficult to measure, while online options are limited by the dominance of content providers like ESPN.

• Many sports fans rely on cable television or illegal online streams for their viewing experience.
• This creates a challenge for advertisers seeking to connect with this audience.

TOK.tv: A Platform for Targeted Sports Advertising

TOK.tv, a mobile app launched in 2012, has gained popularity among sports fans, boasting almost 30 million users and a monthly growth of one million.

• The platform allows users to socialize with each other through chat, voice calls, social selfies, and other features, creating a social experience around sports viewing.
• TOK.tv offers targeted advertising opportunities by running mobile ads on viewers' app screens while they're watching events.
• These ads are targeted based on the game being watched and the user's profile, minimizing fake clicks.

Blockchain Technology for Decentralized Sports Advertising

TOK.tv is embracing blockchain technology, which is expected to transform the future of television and content distribution.

• Blockchain's secure and immutable ledger can effectively address digital rights management concerns in streaming video, mitigating piracy.
• It also holds significant promise for decentralized advertising.

The Role of TOK Tokens in Sports Advertising

TOK tokens, soon to be available to the public, will provide users with access to exclusive content, fan contests, friendly wagers, and other interactive features within the TOK.tv app.

• These tokens facilitate secure and measurable content distribution among users and providers.
• When a user clicks an ad link while viewing content accessed with a blockchain token, the advertiser receives verifiable proof of the interaction.
• This eliminates fake clicks and ensures accurate advertising statistics, enabling advertisers to refine their marketing campaigns.

Decentralized Content for Targeted Sports Fans

TOK.tv's blockchain platform will empower advertisers to engage with sports fans even when they disconnect from cable television.

• The platform plans to use blockchain to distribute highlight reels from partner teams, a popular form of content among busy and international fans.
• This provides a valuable opportunity for advertisers to reach a highly engaged audience with targeted and certified advertising.

The Future of Sports Advertising

As the technology landscape continues to evolve, advertisers must adapt to the changing ways consumers engage with content. TOK.tv's use of blockchain technology presents a promising path for advertisers to connect with sports fans in a more efficient and effective manner.

• By harnessing blockchain's power for secure content distribution and decentralized advertising, TOK.tv is poised to revolutionize sports advertising and offer unique opportunities for brands to reach their target audiences.