The Growing Challenge of Customer Acquisition

Customer acquisition is crucial for many startups, particularly in sectors like e-commerce, gaming, and marketplaces. These companies allocate a significant portion of their marketing budgets to social media platforms like Facebook, Twitter, Reddit, Snap, TikTok, and others, as these platforms are where their target customers reside.

• The current landscape of digital advertising is marked by rapid growth, with projections indicating a 25% increase in spending this year to $191 billion.
• Leading tech companies like Google, Facebook, Snapchat, and Twitter are experiencing substantial year-over-year growth in advertising revenue.

Rising Costs and a Changing Landscape

While digital advertising is thriving, there's a consensus among founders, marketers, and investors: customer acquisition cost (CAC) is increasing. This trend can be attributed to several factors:

• The pandemic and global lockdowns fueled a surge in e-commerce and direct-to-consumer businesses, boosting demand and creating a more competitive environment for advertising.
• Privacy regulations and the rise of "walled gardens" have made it more challenging to acquire customers effectively.

The Need for Transparency and Benchmarking

Despite the growth in digital advertising, marketers and growth leaders lack tools to comprehensively understand their performance and spending across various channels. Sharing best practices and insights within the industry is also limited, leaving marketers at a disadvantage. This is where Trust steps in, aiming to empower advertisers and level the playing field.

Introducing Trust: Empowering Marketers with Data and Community

Trust is a platform designed to help marketers make the most of their advertising investments. It provides:

• Analytics: Gain insights into your advertising performance across different platforms.
• Community: Connect with other marketing professionals to share best practices, learnings, and insights.

Think of it as Bloomberg for marketers, offering valuable data, analysis, and industry knowledge, allowing smaller companies and teams to compete effectively with larger organizations.

Trust's Key Features

• Aggregated and anonymized competitive benchmarking to understand market trends and competitor strategies.
• Market-level performance data across major social and advertising platforms for informed decision-making.
• Curated news and insights from industry leaders to stay ahead of the curve.

The Trust Virtual Card: Enhancing Buying Power

Trust is also introducing the Trust virtual card, a tool that enhances marketing buying power. This card offers:

• Increased credit lines: Businesses can leverage up to 20x their current credit limits.
• Preferred billing: Enjoy 45-day payment terms for all marketing investments.

Why Trust is a Game-Changer

James Borow, CEO and co-founder of Trust, brings valuable experience from his role at Snap, where he oversaw the growth of their programmatic ads platform. His team, many of whom also have backgrounds at Snap, saw firsthand the challenges faced by companies in navigating the complex advertising landscape. This firsthand experience informs Trust's mission to reshape the advertising ecosystem for businesses of all sizes.

Trust provides a much-needed solution for marketers who struggle to analyze their performance and make informed decisions in the ever-evolving advertising landscape. Its comprehensive platform and valuable resources empower businesses to optimize their marketing spend, identify new opportunities, and ultimately achieve their growth goals.