In today's digital landscape, consumer buying habits are evolving, demanding brands connect with their audience in more effective ways to drive conversions. Traditional advertising channels are facing diminishing returns as consumers grow increasingly immune to their messages.
To adapt, consumer brands are shifting their ad budgets towards retail media, a strategy proven to effectively reach consumers at the moment of intent, while they shop on retailers’ platforms.
The impact on retailers’ revenue is clear, with 93% of US retailers reporting increased revenue due to retail media ads, as indicated by a 2024 Statista study. This trend is further supported by the exponential growth in retail media spending, projected to reach $100 billion by 2026.
While retail media networks are highly profitable, with operating margins ranging from 50% to 70%, maximizing revenue through retail media is not just about selling ad slots across digital platforms. Retailers must strategically optimize their efforts in key areas such as the follows:
To begin with, retailers must ensure their CreativeOps is positioned to support brands in their retail media advertising efforts. Unfortunately, legacy tools and manual workflows are slowing down creative production, leading to delayed campaigns and lower ad performance.
By streamlining end-to-end CreativeOps, retailers can enhance productivity and maximize revenue potential from retail media advertising.
Learn how streamlined creative operations can empower retailers to drive higher ad revenue by enabling brands to advertise more.
Rocketium is a CreativeOps platform that helps enterprise marketing and design teams scale creative personalization and testing, speed up campaign go-live, and improve campaign outcomes with creative analytics. Rocketium combines automation, AI, and data science to support large global retail, banking, and agency brands. In essence, Rocketium empowers performance marketing teams to achieve more with less. By streamlining their CreativeOps, Rocketium frees up valuable time and resources for teams, allowing them to focus on driving tangible results.
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